Law #4: Make It Satisfying
The cardinal rule of behavior change: What is immediately rewarded is repeated. What is immediately punished is avoided.
The problem with most good habits? The benefits are delayed. You don't get abs after one workout. You don't become fluent after one Spanish lesson. You don't get rich after one day of saving money.
But that pizza? Instant satisfaction. That social media dopamine hit? Immediate reward. That Netflix binge? Right now pleasure.
So how do you bridge this gap?
Immediate reinforcement: Give yourself an immediate reward when you complete your habit.
After I finish writing for thirty minutes, I get to check Twitter. After I complete my workout, I get a fancy protein smoothie. After I study for an hour, I allow myself fifteen minutes of gaming.
The reward needs to be aligned with your identity, though. Don't reward finishing a workout with a cupcake. That's counterproductive. Reward it with something that reinforces your identity as a healthy person—maybe a relaxing shower with your favorite music, or ten minutes in a sauna if you're fancy.
Habit tracking: This is the simplest and most effective form of immediate reinforcement. Get a calendar. Put an X on every day you do your habit. Don't break the chain.
There's something deeply satisfying about seeing a visual representation of your consistency. I use a simple habit tracker app, and honestly, there are days I do my habits just because I don't want to break my streak. Is that a little ridiculous? Maybe. Does it work? Absolutely.
Accountability: Tell someone about your habit. Better yet, find a habit partner. The pain of letting someone else down is often more powerful than the pain of letting yourself down.
I told my best friend I'd send him a photo of my journal every morning. Some mornings, the only reason I journaled was because I didn't want to text him "I didn't do it today." Peer pressure, but productive.
Identity-Based Habits: The Secret Sauce
Here's the real game-changer that separates people who build lasting habits from people who yo-yo forever: True behavior change is identity change.
You might start a habit because of motivation, but the only reason you'll stick with it is if it becomes part of who you are.
There are three layers of behavior change:
Outcome-based: Focused on what you want to achieve. (I want to lose 10 kilos.) Process-based: Focused on what you do. (I'm going to the gym three times a week.) Identity-based: Focused on who you wish to become. (I'm becoming a healthy person.)
Most people focus on outcomes and processes. The real magic happens at the identity level.
Think about it: The goal is not to read a book. The goal is to become a reader. The goal is not to run a marathon. The goal is to become a runner. The goal is not to learn an instrument. The goal is to become a musician.
The two-step process to changing your identity:
Step 1: Decide the type of person you want to be. Not what you want to achieve, but who you want to be.
Step 2: Prove it to yourself with small wins.
Every action you take is a vote for the person you want to become. Write one page? You're a writer. Meditate for sixty seconds? You're someone who meditates. Go to the gym even when you don't feel like it? You're disciplined.
Your identity emerges from your habits. Every action is a vote for the type of person you wish to become.
The Plateau of Latent Potential: Why You Want to Quit
Here's something that'll save you from giving up: results don't come in a straight line.
Imagine an ice cube sitting on a table. The room is cold—25 degrees. You start heating the room: 26 degrees. Nothing happens. 27 degrees. Still frozen. 28, 29, 30 degrees. The ice cube is still solid.
Then 32 degrees. And suddenly, the ice starts melting.
From 25 to 31 degrees, nothing visible happened. But the work wasn't wasted. It was just being stored. All the action happens at 32 degrees, but you needed all the preceding work to get there.
This is the Plateau of Latent Potential. You're making progress, but it's not visible yet. Most people give up during this plateau. They put in weeks of effort with little visible change and conclude it's not working.
But habits need to persist long enough to break through the plateau—what James Clear calls "the valley of disappointment."
When you finally break through, people will call it an overnight success. They'll say you're lucky, talented, or blessed with good genetics. They won't see the months of tiny, consistent actions that looked like they weren't working but were actually compounding beneath the surface.